Ad budget isn't the same as our fee. It's money you set aside to put your shop in front of nearby customers, and it stays in your own account. Here's exactly how it turns into booked jobs, in numbers you can check yourself.
At a recommended $50/day, here's roughly what a month looks like. Every step is an estimate you can hold us to.
Not every lead books, and that's normal — the goal is that each booked job costs far less than it's worth.
Tap one to load it into the calculator below. Notice the cost per booked job stays about the same — a bigger budget mostly buys more customers, not pricier ones.
We suggest starting at $50/day on one focused offer, then scaling up once it's profitable.
Slide the budget and drop in your own numbers. Everything updates live.
That cost-per-customer number only counts the first job. A driver who trusts your shop comes back for the next oil change, the next brake job, the next repair — and tells friends. Paying ~$100 to earn a customer who spends hundreds a year, for years, is how the math really works in your favor.
These are estimates, not promises. Real results depend on your offer, your area, your reviews, and the season.
The first 2–4 weeks are a warm-up. Ad platforms need time to learn who responds, so early numbers run higher and settle as we optimize.
One focused offer beats five thin ones. We put your budget behind a single strong promotion at a time, then rotate — spreading it across every service at once wastes money.
Defaults shown: $30 cost per lead, 30% of leads book, $350 average job. Adjust the calculator to match your shop — body work and collision jobs run far higher.
We'll look at your area and services together and pick a starting number that pays for itself.
Plan My Ad Budget